I quickly produced a promotional video for Inside Lacrosse's Committed Experience event, highlighting the excitement of the players checking in and beginning their day. Using a Sony A7SIII and Sigma 24-70mm lens with an ND filter, I filmed handheld to capture dynamic shots under tight time constraints. In about 45 minutes, I edited the footage to showcase key morning moments, like player check-ins, meeting teammates, and training, for a social media release.
Client
Inside Lacrosse
Date
June 24, 2024
Services
Cinematography and Editing
Task
Create a promotion for the start of Inside Lacrosse's Committed Experience event in a short period of time.
Means
Filmed handheld using my Sony A7SIII and Sigma 24-70 with an nd filter.
Strategy
I wanted to show the process of players checking in - signaling the start - and also show off the excitement of the event. There were severe time constraints as this was a quick turnaround to go up on social media. I needed to get just the right amount of footage and subsequently edit in a swift manner.
Execution
Within ~45 minutes, I produced a promotional video for their event that showed off the key aspects of the morning - check in, meeting fellow players, training.