Task
Culture Kicks wanted to promote brand awareness by gifting star basketball player at Syracuse, Joe Girard, a pair of kicks.
Means
Alongside Hunter Knarr, we shot the promo in a gym within a couple hours. Personally, I used my Sony A7SIII in combination with a Sigma 24-70 and Sony 70-200.
Strategy
We framed the gift as a holiday present with JG3 opening it and then testing the shoes out. I wanted to create a good flow across the entirety of the video seamlessly transitioning from the unboxing to the play.
Execution
The video came out a success as we generated exposure for Culture Kicks as the spot to get your new pair of basketball shoes with one of the top faces in Syracuse.
