Created a “Meet the Orange” feature on freshman forward Sadiq White, edited for both the JMA Wireless Dome videoboards and Syracuse Athletics socials. Cut interview footage and pulled supporting clips from the archive, including practice, workout, and Dome shots, then built a structure that showed his personality while still highlighting why he chose Syracuse. Designed the piece to live in multiple formats by reframing for unique in-venue displays and social-friendly crops, while keeping pacing, graphics, and music consistent across versions. Incorporated feedback on creative choices and answer length to tighten the story and make sure it played clean and energetic wherever fans saw it.
Client
Syracuse Basketball
Date
Services
Task
Edit a “Meet the Orange” feature on freshman forward Sadiq White for Syracuse Athletics. The piece is part of the ongoing series that introduces new players to fans through short, personality-driven interviews. My job was to cut an engaging video that showed White’s full personality and excitement about coming to Syracuse, while fitting the needs of both in-venue playback at the JMA Wireless Dome and social channels like Instagram and X.
Means
I worked entirely in Premiere Pro using interview footageand existing Syracuse Athletics assets. I dug through our archive to pull practice clips for the hook, shots of summer workouts, moments with coaches tosupport his answers about those relationships, and atmosphere shots of the Dome and fans. The project required multiple deliverables, including unique aspect ratios for the center-hung board and the end wall display, plus versions for social. I also matched the graphics and transitions to the established “Meet the Orange” style so this episode felt consistent with the rest of the series.
Strategy
Sadiq is a top prospect, so the goal was to leave fans both hyped to see him play and more connected to who he is off the court. I opened with a high-energy hook built from practice and workout footage to set the tone, then moved quickly into a lighter, funny answer to show personality (for example, his line about there being no Waffle Houses in Syracuse). From there, I kept a balance between basketball-focused moments and more personal answers about who he is and what brought him here. I tried to keep the sequence of questions and answers logical but never static, so the piece would work forfans watching in the Dome and those scrolling on social.
Execution
I started by syncing the A and B cameras on the interview,then watched through and pulled selects that best showed Sadiq’s energy, senseof humor, and reasons for choosing Syracuse. I built the structure around that, leading with the practice-driven hook and weaving in the strongest answers inan order that made sense but still felt lively. Once the core story was in place, I dropped in music with an upbeat feel and switched to a different track halfway through to keep the pacing fresh.
For delivery, I built the end wall version first since itwas closest to a standard 16:9 frame. After that cut was locked, I adapted thepiece to the other required formats, reframing interview shots, b-roll, pictures, and graphics so key details stayed visible on the unique Dome displays and on social. I also made revisions based on feedback, which included tightening some of the longer answers and cleaning up a few creative choices so the piece played cleaner and more efficiently on the boards. The final resultis a flexible edit that can live in multiple formats while keeping the sameenergy and sense of who Sadiq is.
