Task
Create a promotional set of content for the launch of their Smart R1 Lacrosse Ball.
Means
I led the project as Creative Producer with the help of Hunter Knarr as an assistant and in charge of photography.
Strategy
Together with the leadership from Get Reps, we decided on a fun, organic video that would simultaneously demonstrate the use cases of the new ball while engaging the audience. We worked with Joey Spallina and Emma Ward who are two of the top lacrosse athletes nationally and well recognized.
Execution
Produced an engaging promotional video that was a success for Get Reps resulting in over 180k views, 6k likes, and 38 comments. This led to greater brand awareness and put their new product in the spotlight ahead of launch.