editing

Produced paid media spots to promote Islanders single-game tickets, delivering a generic ad and group-focused variations for social and web. Cut archival footage in Premiere Pro (edit, sound design, color) and finished visuals in After Effects. Strategy focused on persuading “interested but not yet committed” fans by showcasing the UBS Arena experience and Isles fan energy, with select action highlights. Built a strong hook, kept high tempo throughout the 30-second spot, emphasized immersive sound design, and closed with a clear call to action to drive conversions.

I created an inside look at the Syracuse Women's Basketball media day to highlight the team chemistry and interactions among the new players. Using a Sony A7SIII and a small Canon camcorder, I captured dynamic behind-the-scenes footage of the production sets and the players bonding with staff. The final video gave fans a unique glimpse of the team’s personalities beyond the court.