cinematography

IL Committed Experience

I quickly produced a promotional video for Inside Lacrosse's Committed Experience event, highlighting the excitement of the players checking in and beginning their day. Using a Sony A7SIII and Sigma 24-70mm lens with an ND filter, I filmed handheld to capture dynamic shots under tight time constraints. In about 45 minutes, I edited the footage to showcase key morning moments, like player check-ins, meeting teammates, and training, for a social media release.

R1 Ball Launch

I led the creation of a promotional campaign for the launch of the Smart R1 Lacrosse Ball, working with assistant Hunter Knarr and athletes Joey Spallina and Emma Ward. We collaborated with Get Reps to produce a fun, organic video that showcased the ball's use cases while engaging the audience. The campaign was highly successful, garnering over 180k views, 6k likes, and 38 comments, boosting brand awareness ahead of the product launch.